Dustan E. McCoy
Chairman and Chief Executive Officer
To the boating community:
Whether you are a current boat owner, thinking of returning to, or
beginning boat ownership, you should know two things. First, there has
never been a better time to upgrade or buy a boat; and second, the
company you buy from has never been more of an important choice.
There is no sugarcoating it - the economic downturn has hit the marine
market particularly hard, delivering the softest sales in 40 years. The
market has pushed many of Brunswick Corporation's competitors to the
edge; some have recently faced or entered bankruptcy. In contrast,
Brunswick - the company behind Mercury Marine, Mercury MerCruiser and 16
leading boat brands in North America - has taken decisive action to
maintain its financial viability and leadership in the industry.
The leadership position that Brunswick has maintained for decades is
still true today thanks to judicious cost reduction, sober market
analysis and improved efficiency throughout our operations. You can feel
confident about your Brunswick-backed boat or engine purchase, thanks
to the resources, support and stability we provide to each of our marine
companies.
In short, our boat and marine engine brands have weathered the storm
successfully, and now Brunswick is uniquely able to offer the assurances
that any savvy boat owner or buyer should be seeking in the current
market: (1) financial security; (2) leading brands; (3) dependable
warranties and service; (4) a vast and robust dealer network; and, (5)
longevity and commitment to boating.
As Brunswick's Chairman and Chief Executive Officer, I know how much
technical and creative capital is represented in our fleet. Decades of
innovation, change and enterprise have led to the leading line-up of
boating products in the world. These strengths are all the more
meaningful in today's economic climate.
As you browse your local dealership or boat show this season, I invite
you to consider the difference that buying a Brunswick boat brand can
make. Brunswick's 165 years of leadership and its long legacy of quality
products and service offer assurance that we will be there when you
need us. When the time comes to turn to your boat company for support,
it could make all the difference in the world.
Thank you,
Dustan E. McCoy
Brunswick Corporation, 1 N. Field Court, Lake Forest, IL 60045 Telephone
847.735.4298 Facsimile 847.735.4425